Following the success of PAMA’s Pomegranate Liqueur, the brand wanted to launch a new pomegranate seltzer product in the US market. NIMBUS developed a creative and interactive media strategy to help launch the product, which included an influencer marketing campaign and a compelling media campaign.

The campaign was a success, generating significant buzz and engagement on social media and helping to launch PAMA Pomegranate Seltzer as a leading brand in the pomegranate seltzer market.